We have over a million books in stock

Bookbot
The book is currently out of stock

International Management

The Process of Internationalization and Market Entry Strategies

Authors

344 pages

More about the book

The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.

Parameters

ISBN
9783662658697

Categories

Book variant

2022, paperback

Book purchase

We’ll notify you via email once we track it down.