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The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.
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International Management, Manfred Fuchs
- Language
- Released
- 2022
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- (Paperback)
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- Title
- International Management
- Subtitle
- The Process of Internationalization and Market Entry Strategies
- Language
- English
- Authors
- Manfred Fuchs
- Publisher
- Springer Berlin Heidelberg
- Released
- 2022
- Format
- Paperback
- Pages
- 344
- ISBN13
- 9783662658697
- Category
- Business and Economics
- Description
- The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.