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Building Brands on Purpose
A strategic marketing framework to win the hearts and minds of your team and customers, for life
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Exploring the concept of purpose, this book emphasizes its critical role in establishing enduring organizations. It challenges readers to identify their own core purpose, providing insights into how a clear mission can drive success and resilience. Through practical examples and strategies, the author illustrates how a strong sense of purpose can inspire teams, enhance decision-making, and foster a culture of commitment, ultimately leading to sustainable growth and impact.
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Building Brands on Purpose, Chris Hogan
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- 2021
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- (Paperback)
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