The book is currently out of stock
More about the book
The book explores the shift from traditional sales-focused business strategies to "one to one" marketing, emphasizing personalized customer relationships. It investigates how this approach can enhance entrepreneurial success by fostering loyalty and creating a robust customer portfolio. Through a descriptive methodology and case studies, it analyzes the potential of personalized marketing to support revenue generation and ensure long-term business sustainability.
Book purchase
One to One Marketing - Competitive Edge Yesterday and Today, Régis Sousa
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- One to One Marketing - Competitive Edge Yesterday and Today
- Subtitle
- Marketing from its origins to the Contemporary
- Language
- English
- Authors
- Régis Sousa
- Publisher
- Our Knowledge Publishing
- Released
- 2023
- Format
- Paperback
- Pages
- 52
- ISBN13
- 9786206237808
- Series
- Description
- The book explores the shift from traditional sales-focused business strategies to "one to one" marketing, emphasizing personalized customer relationships. It investigates how this approach can enhance entrepreneurial success by fostering loyalty and creating a robust customer portfolio. Through a descriptive methodology and case studies, it analyzes the potential of personalized marketing to support revenue generation and ensure long-term business sustainability.