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Why Don't You Want What I Want?

How to Win Support for Your Ideas Without Hard Sell, Manipulation, or Power Plays

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Pages
192 pages
Reading time
7 hours

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The book presents a high integrity process designed to foster collaboration and mutual support in achieving desired outcomes. It emphasizes transforming resistance into support through six principles of engagement, enabling effective persuasion while nurturing relationships. Readers will learn practical strategies to implement their ideas successfully while maintaining strong interpersonal connections.

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Why Don't You Want What I Want?, Rick Maurer

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Released
2024
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