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Competitive Intelligence

Gathering, Analysing and Putting it to Work

Parameters

  • 302 pages
  • 11 hours of reading

More about the book

The book offers a practical framework for business managers to enhance their competitive intelligence skills. It draws on the author's experiences and insights from various disciplines to help readers effectively gather and utilize market and company information. By focusing on strategies for identifying suppliers, mobilizing capital, attracting customers, and outmaneuvering competitors, it equips managers with the tools necessary to thrive in a competitive landscape.

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Competitive Intelligence, Christopher Murphy

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Released
2024
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(Paperback)
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