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The integration of business management principles with religious tourism is thoroughly examined, emphasizing cultural sensitivity, ethical leadership, and strategic planning. It highlights the challenges and opportunities in merging spiritual values with business practices to create enriching experiences for religious tourists. Featuring case studies and practical strategies, this guide is designed for industry professionals, academics, and students, promoting a balanced approach that respects diversity while ensuring economic and environmental sustainability.
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Harmonizing Spirit and Strategy, Saortua Marbun
- Language
- Released
- 2024
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- (Paperback)
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