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The book explores the challenges companies face in successfully launching new businesses through innovation, highlighting that a staggering 85-90 percent of corporate startups fail after reaching the "Minimum Viable Product" stage. It delves into the factors contributing to these high failure rates and offers insights into effective strategies for overcoming obstacles in the innovation process.
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Lean Scaleup, Frank Mattes
- Language
- Released
- 2021
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- (Paperback)
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