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A go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. This updated for the post-COVID economy edition, includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, and current examples of companies that have successfully implemented these strategies
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Content Inc., Joe Pulizzi
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Content Inc.
- Language
- English
- Authors
- Joe Pulizzi
- Publisher
- McGraw-Hill Education
- Released
- 2021
- Format
- Hardcover
- Pages
- 368
- ISBN10
- 1264257546
- ISBN13
- 9781264257546
- Series
- Rating
- 4.2 out of 5
- Description
- A go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. This updated for the post-COVID economy edition, includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, and current examples of companies that have successfully implemented these strategies