Sold out
Parameters
- 256 pages
- 9 hours of reading
More about the book
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Book purchase
Contagious, Jonah Berger
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Contagious
- Language
- English
- Authors
- Jonah Berger
- Publisher
- Simon & Schuster
- Released
- 2014
- Format
- Paperback
- Pages
- 256
- ISBN10
- 1471111709
- ISBN13
- 9781471111709
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Self-Help, Psychological Topics, References & Manuals, Personal Growth, Science, Sociology, Advertising and Promotion
- First published
- 2011
- Original title
- Contagious: Why Things Catch On
- Rating
- 3.95 out of 5
- Description
- Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.