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Focusing on audience expectations, this book examines the intersection of film and TV genres within the context of digital streaming. It employs both qualitative thematic and quantitative data-driven analyses to explore how viewers engage with and interpret genres in the evolving media landscape. This approach highlights the changing dynamics of audience interaction and the implications for film and media studies scholarship.
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Audience Genre Expectations in the Age of Digital Media, Leo W. Jeffres, Kimberly A. Neuendorf, David J. Atkin
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- Released
- 2022
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- (Hardcover)
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