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In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.
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Megadeals, Johan Aberg, Christopher Engman
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Megadeals
- Language
- English
- Authors
- Johan Aberg, Christopher Engman
- Publisher
- Draft2digital
- Released
- 2020
- Format
- Hardcover
- Pages
- 256
- ISBN13
- 9789198557213
- Series
- Description
- In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.