The Better Way To Win: Leading In A Time of Crisis

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Business leaders today face unprecedented crises, including remote work challenges, the Great Resignation, economic pressures, and technological advancements like AI. Despite these hurdles, expectations from investors remain high. The prevailing notion that leaders must solely focus on financial targets exacerbates the crisis, as this narrow focus can ultimately harm profitability. Instead, leaders should prioritize creating an ecosystem that fosters individual over-performance, consistently surpassing expectations. The crucial insight is to shift focus from managing outputs to nurturing inputs, with corporate culture at the core. However, culture is often misunderstood and seen as a soft science with unclear ROI, despite being the driving force behind results. My personal experience as an executive at one of the UK’s largest banks highlighted this when a BBC exposé revealed a toxic culture prioritizing financial targets over customer well-being. This prompted a swift and holistic cultural transformation for 30,000 employees, resulting in one of the most remarkable turnarounds in UK banking history. Join me on this journey to discover how an obsession with profitability can ironically hinder it, how to identify early signs of cultural decline, and the importance of people and leadership in achieving exceptional financial performance. Learn to build an intentional culture that serves a common purpose and fosters genuine conne