Rural Women - The Untapped Potential

More about the book

This book targets budding entrepreneurs, management and commerce students, and professionals interested in starting their own ventures. It aims to uncover the hidden potential of rural women in India, particularly in Maharashtra, highlighting various employment opportunities in rural areas that can be harnessed effectively. Key topics include the distinction between jobs and business, the entrepreneurial mindset, the environment for entrepreneurship, self-employment sectors, skill analysis, training needs, legal procedures for startups, and funding strategies. The goal is to empower rural women to become self-reliant or 'Atma Nirbhar.' The book features real-life examples of rural women entrepreneurs and outlines actionable steps for generating self-employment. Key features include comprehensive coverage of essential startup considerations, clear and accessible language for easy understanding, an exploration of systemic gaps that hinder entrepreneurship, and identification of self-employment sectors that can uplift rural communities and contribute to national progress. Overall, this book serves as a valuable resource for those looking to tap into the entrepreneurial potential of rural women, fostering self-dependence and economic growth.