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Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.
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Basic Marketing, E. Jerome Edmund Jerome McCarthy, William D. Perreault
- Language
- Released
- 1993
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Basic Marketing
- Subtitle
- A global-managerial approach
- Language
- English
- Publisher
- Irwin
- Released
- 1993
- Format
- Hardcover
- Pages
- 763
- ISBN10
- 025610509X
- ISBN13
- 9780256105094
- Series
- Rating
- 3.25 out of 5
- Description
- Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.