The Ghatotkacha Game: Marketing Lessons from Mythology

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THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY Are there any? Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries? A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha's birth to his death is a game. Does he play different games, or is he a part of one himself? After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? Marketing. Mythology. And the many messages therein.