Product Research Rules
Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
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- 260 pages
- 10 hours of reading
More about the book
"Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.
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Product Research Rules, C Todd Lombardo, Aras Bilgen
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Product Research Rules
- Subtitle
- Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
- Language
- English
- Authors
- C Todd Lombardo, Aras Bilgen
- Publisher
- O'Reilly Media
- Released
- 2020
- Format
- Paperback
- Pages
- 260
- ISBN13
- 9781492049470
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Design, Entrepreneurship
- Rating
- 3.9 out of 5
- Description
- "Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.