Brand Beauty Unleashed

More about the book

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Inhaltsverzeichnis Part 1: Beauty as Supreme Evolution 1. A Brief History of Beauty 2. Typologies of Beauty 3. Beauty and Sublime 4. The Beauty of Objects 5. Symmetries and Proportions of Intentional Beauty Part 2: Beauty and the Brain 6. Neuroaesthetics 7. The Value of Beauty 8. Defining Intentional Beauty 9. What a Beautiful Product, What a Wonderful Experience! Part 3: The Spell of Beauty 10. Physical Beauty 11. Inner Beauty 12. Hollywood: Spectacular Factory of Beauty 13. Beauty in Robotics and New Technologies 14. The Economy of Beauty 15. The Future of Beauty