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- 506 pages
- 18 hours of reading
More about the book
A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
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Introduction to Algorithmic Marketing, Ilya Katsov
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Ilya Katsov
- Publisher
- Grid Dynamics
- Released
- 2017
- Format
- Hardcover
- Pages
- 506
- ISBN10
- 0692989048
- ISBN13
- 9780692989043
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Computers & Internet, Marketing & Sales, Artificial Intelligence
- Rating
- 4.3 out of 5
- Description
- A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.