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An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.
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In Search of European Excellence, Robert Heller
- Language
- Released
- 1998
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- (Paperback)
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- Language
- English
- Authors
- Robert Heller
- Released
- 1998
- Format
- Paperback
- ISBN10
- 0006388124
- ISBN13
- 9780006388128
- Series
- Rating
- 4 out of 5
- Description
- An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.