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Argues that as wealth increases consumers will demand more meaning from their products, and describes six areas that can serve as models for the future of business
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The Dream Society, Rolf Jensen
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Dream Society
- Language
- English
- Authors
- Rolf Jensen
- Publisher
- McGraw-Hill Companies
- Released
- 1999
- Format
- Hardcover
- Pages
- 242
- ISBN10
- 0070329672
- ISBN13
- 9780070329676
- Series
- Rating
- 3.7 out of 5
- Description
- Argues that as wealth increases consumers will demand more meaning from their products, and describes six areas that can serve as models for the future of business