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Several hundred highly diverse corporations and their identities are shown in this book. Each page is packed with various applications of how the corporate identity is consistently applied, on items ranging from business cards to packages to rolling stock and to the products themselves. In Corporate Identity consistency is the key to successful execution: this book is a must for any designer of logos, brand ID, or ID systems.
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The Big Book of Corporate Identity Design, David E. Carter
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- David E. Carter
- Publisher
- Collins Design
- Released
- 2001
- Format
- Hardcover
- ISBN10
- 0060186151
- ISBN13
- 9780060186159
- Series
- Tags
- Non-Fiction, Encyclopedia
- Description
- Several hundred highly diverse corporations and their identities are shown in this book. Each page is packed with various applications of how the corporate identity is consistently applied, on items ranging from business cards to packages to rolling stock and to the products themselves. In Corporate Identity consistency is the key to successful execution: this book is a must for any designer of logos, brand ID, or ID systems.