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Insanely Simple - The Obsession That Drives Apple´s Success

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Steve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. Insanely Simpleis an insider's view of Job's world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organization. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve jobs, Businessweek, 25 May 1998

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Insanely Simple - The Obsession That Drives Apple´s Success, Ken Segall

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Released
2012
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Language
English
Authors
Ken Segall
Released
2012
Format
Paperback
ISBN10
0670921181
ISBN13
9780670921188
Series
Rating
3.9 out of 5
Description
Steve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. Insanely Simpleis an insider's view of Job's world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organization. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve jobs, Businessweek, 25 May 1998