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Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals
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Insanely Simple, Ken Segall
- Language
- Released
- 2013
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- (Paperback)
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- Title
- Insanely Simple
- Subtitle
- The Obsession That Drives Apple's Success
- Language
- English
- Authors
- Ken Segall
- Publisher
- Penguin
- Released
- 2013
- Format
- Paperback
- ISBN10
- 1591846218
- ISBN13
- 9781591846215
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Technology & Engineering, Technology, Design, Marketing & Sales, Leadership
- Rating
- 3.9 out of 5
- Description
- Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals