Explore the latest books of this year!
Bookbot

Global Marketing

A Decision-oriented Approach

Book rating

5.0(1)Add rating

Parameters

  • 760 pages
  • 27 hours of reading

More about the book

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

Book purchase

Global Marketing, Svend Hollensen

Language
Released
2004
product-detail.submit-box.info.binding
(Paperback),
Book condition
Good
Price
€1.99

Payment methods

5.0
Excellent
1 Ratings

We’re missing your review here.