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More about the book
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Book purchase
Global Marketing, Svend Hollensen
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €1.99
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