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- 760 pages
- 27 hours of reading
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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
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Global Marketing, Svend Hollensen
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Global Marketing
- Subtitle
- A Decision-oriented Approach
- Language
- English
- Authors
- Svend Hollensen
- Publisher
- Prentice Hall
- Released
- 2004
- Format
- Paperback
- Pages
- 760
- ISBN10
- 0273678396
- ISBN13
- 9780273678397
- Series
- Rating
- 3.4 out of 5
- Description
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field