Sold out
Parameters
- 104 pages
- 4 hours of reading
More about the book
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Book purchase
Global marketing : a decision-oriented approach, Svend Hollensen
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Language
- English
- Authors
- Svend Hollensen
- Publisher
- Financial Times ; Prentice Hall
- Released
- 2011
- Format
- Paperback
- Pages
- 104
- ISBN10
- 0273726226
- ISBN13
- 9780273726227
- Series
- Rating
- 3.4 out of 5
- Description
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.