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"Economist" Pocket Marketing

The Essentials of Successful Marketing from A-Z

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Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.

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"Economist" Pocket Marketing, Tim Hindle, Michael Thomas

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Released
1994
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(Hardcover)
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