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Parameters
- 202 pages
- 8 hours of reading
More about the book
Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
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"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Language
- Released
- 1994
- product-detail.submit-box.info.binding
- (Hardcover)
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