Sold out
More about the book
Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
Book purchase
"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Language
- Released
- 1994
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- "Economist" Pocket Marketing
- Subtitle
- The Essentials of Successful Marketing from A-Z
- Language
- English
- Authors
- Tim Hindle, Michael Thomas
- Publisher
- Hamish Hamilton
- Released
- 1994
- Format
- Hardcover
- Pages
- 202
- ISBN10
- 0241002397
- ISBN13
- 9780241002391
- Series
- Description
- Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.