Sold out
More about the book
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Book purchase
Gonzo Marketing, Christopher Locke
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Gonzo Marketing
- Subtitle
- Winning Through Worst Practices
- Language
- English
- Authors
- Christopher Locke
- Publisher
- Basic Books
- Released
- 2001
- Format
- Hardcover
- ISBN10
- 0738204080
- ISBN13
- 9780738204086
- Series
- Rating
- 3.7 out of 5
- Description
- A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.