You'll get the exact copy in the photo
More about the book
An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance
Book purchase
The Marketing Research Process, Margaret Crimp
- Withdrawn from library
- Significant bending
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €3.26
Payment methods
No one has rated yet.