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International Marketing Strategy

Analysis, Development and Implementation

Parameters

  • 488 pages
  • 18 hours of reading

More about the book

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Book purchase

International Marketing Strategy, Isobel Doole, Robin Lowe

Language
Released
2001
product-detail.submit-box.info.binding
(Paperback),
Book condition
Good
Price
€2.79

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