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- 592 pages
- 21 hours of reading
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This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing
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International Marketing Strategy, Isobel Doole, Robin Lowe
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Isobel Doole, Robin Lowe
- Publisher
- Business Press
- Released
- 1999
- Format
- Paperback
- Pages
- 592
- ISBN10
- 1861524722
- ISBN13
- 9781861524720
- Series
- Rating
- 4.6 out of 5
- Description
- This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing