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- 480 pages
- 17 hours of reading
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International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
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International Marketing Strategy, Isobel Doole, Robin Lowe
- Language
- Released
- 2012
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- (Paperback)
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- Language
- English
- Authors
- Isobel Doole, Robin Lowe
- Publisher
- Cengage
- Released
- 2012
- Format
- Paperback
- Pages
- 480
- ISBN10
- 1408044072
- ISBN13
- 9781408044070
- Series
- Rating
- 4.6 out of 5
- Description
- International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.