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Now revised and updated, this bestselling introductory text helps management students with the methods they need when undertaking project work, at first degree, diploma, MBA or Doctorate level. `Strengths of the text lie with the emphasis on a creative multimethods approach, the accesssible argument for validity and relevance of ethnographic methods in business and management research and the relative clarity with which philosophical issues are exposed' - Human Resource Management Journal
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Research Methods for Managers, John Gill, Julian Johnson
- Language
- Released
- 1997
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- (Paperback)
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- Language
- English
- Authors
- John Gill, Julian Johnson
- Publisher
- Paul Chapman
- Released
- 1997
- Format
- Paperback
- Pages
- 196
- Series
- Rating
- 3 out of 5
- Description
- Now revised and updated, this bestselling introductory text helps management students with the methods they need when undertaking project work, at first degree, diploma, MBA or Doctorate level. `Strengths of the text lie with the emphasis on a creative multimethods approach, the accesssible argument for validity and relevance of ethnographic methods in business and management research and the relative clarity with which philosophical issues are exposed' - Human Resource Management Journal