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- 256 pages
- 9 hours of reading
More about the book
Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Book purchase
4-D Branding, Thomas Gad, Richard Branson
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €1.20
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- Title
- 4-D Branding
- Subtitle
- Cracking the Corporate Code of the Network Economy
- Language
- English
- Authors
- Thomas Gad, Richard Branson
- Publisher
- Financial Times Management
- Released
- 2000
- Format
- Hardcover
- Pages
- 256
- ISBN10
- 0273653687
- ISBN13
- 9780273653684
- Series
- Rating
- 3.85 out of 5
- Description
- Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)