Parameters
- 450 pages
- 16 hours of reading
More about the book
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
Book purchase
Odyssey, John Sculley, John A. Byrne
- Mold
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.



