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More about the book
Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.
Book purchase
Lemon, Orlando Wood
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €171.99
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