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Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.
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Lemon, Orlando Wood
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Lemon
- Subtitle
- How the Advertising Brain Turned Sour
- Language
- English
- Authors
- Orlando Wood
- Released
- 2019
- Format
- Paperback
- Pages
- 120
- ISBN10
- 0852941471
- ISBN13
- 9780852941478
- Series
- Rating
- 4.25 out of 5
- Description
- Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.