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- 753 pages
- 27 hours of reading
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Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
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The Dryden Press Series in Marketing: International Marketing: Eighth Edition, Vern Terpstra, Ravi Sarathy
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Dryden Press Series in Marketing: International Marketing: Eighth Edition
- Language
- English
- Authors
- Vern Terpstra, Ravi Sarathy
- Publisher
- South-Western College Pub
- Released
- 1999
- Format
- Hardcover
- Pages
- 753
- ISBN10
- 0030211123
- ISBN13
- 9780030211126
- Series
- Rating
- 2.5 out of 5
- Description
- Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.