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Book rating
2.5
(2)
Parameters
- 753 pages
- 27 hours of reading
More about the book
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
Book purchase
The Dryden Press Series in Marketing: International Marketing: Eighth Edition, Vern Terpstra, Ravi Sarathy
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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