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This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organization, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practices in design management for marketing.
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Advanced Marketing Series: Marketing and Design Management, Margaret Bruce, Rachel Cooper
- Language
- Released
- 1997
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- (Paperback)
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- Title
- Advanced Marketing Series: Marketing and Design Management
- Language
- English
- Authors
- Margaret Bruce, Rachel Cooper
- Publisher
- Thomson Learning
- Released
- 1997
- Format
- Paperback
- Pages
- 256
- ISBN10
- 1861521731
- ISBN13
- 9781861521736
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Economics, Design, Management & HR, Marketing and PR
- Description
- This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organization, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practices in design management for marketing.