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Flying Off Course

Airline Economics and Marketing - Fifth Edition

More about the book

Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.

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Flying Off Course, Rigas Doganis

Language
Released
2019
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Good
Price
€11.49

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Title
Flying Off Course
Subtitle
Airline Economics and Marketing - Fifth Edition
Language
English
Publisher
Routledge
Released
2019
Format
Hardcover
Pages
342
ISBN10
1138224235
ISBN13
9781138224230
Series
Description
Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.