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Parameters
- 342 pages
- 12 hours of reading
More about the book
Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
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Flying Off Course, Rigas Doganis
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Flying Off Course
- Subtitle
- Airline Economics and Marketing - Fifth Edition
- Language
- English
- Authors
- Rigas Doganis
- Publisher
- Routledge
- Released
- 2019
- Format
- Hardcover
- Pages
- 342
- ISBN10
- 1138224235
- ISBN13
- 9781138224230
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Cars & Transportation, Economics, Aviation, Marketing and PR, Airlines
- Description
- Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.