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Parameters
- 320 pages
- 12 hours of reading
More about the book
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?
Book purchase
Brand Building on the Internet, Martin Lindstrom, Tim Frank Andersen
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €37.99
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- Title
- Brand Building on the Internet
- Language
- English
- Authors
- Martin Lindstrom, Tim Frank Andersen
- Publisher
- Kogan Page
- Released
- 2000
- Format
- Paperback
- Pages
- 320
- ISBN10
- 0749433132
- ISBN13
- 9780749433130
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Computers & Internet, Economics, Marketing and PR, Internet
- Rating
- 5 out of 5
- Description
- Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?