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Parameters
- 632 pages
- 23 hours of reading
More about the book
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Book purchase
Consumer Behavior, Michael R. Solomon
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €2.80
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- Title
- Consumer Behavior
- Subtitle
- Buying, Having and Being - Global Edition, 12Th Edition
- Language
- English
- Authors
- Michael R. Solomon
- Publisher
- Prentice Hall College Div
- Released
- 2000
- Format
- Paperback
- Pages
- 632
- ISBN10
- 1292153105
- ISBN13
- 9781292153100
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Marketing & Sales, Consumer Behavior
- Description
- Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.