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More about the book
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Book purchase
Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition, C. Merle Crawford, C. Anthony Di Benedetto
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €5.59
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