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More about the book
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Book purchase
Principles of Marketing, Philip Kotler, Gary Armstrong
- Language
- Released
- 1988
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €6.49
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- Title
- Principles of Marketing
- Subtitle
- Fourth Edition
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Prentice Hall PTR
- Released
- 1988
- Format
- Hardcover
- Pages
- 661
- ISBN10
- 0137053606
- ISBN13
- 9780137053605
- Series
- Tags
- Non-Fiction, Textbooks, Business, References & Manuals, Economics, School, Management & HR, Marketing and PR
- Description
- 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.