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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
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International Marketing - Eleventh Edition, Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €29.99
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- Title
- International Marketing - Eleventh Edition
- Language
- English
- Publisher
- Cengage Learning, Inc
- Released
- 2020
- Format
- Paperback
- Pages
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Series
- Tags
- Textbooks, Business, Economics, Finance & Accounting, Finance, Marketing and PR, Sustainability, Social Networks
- Description
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.