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- 983 pages
- 35 hours of reading
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In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. This book starts from the premise that any firm, regardless of size, can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. The text examines the main issues facing companies that want to compete successfully in the global marketplace. It combines coverage of the relevant theories with a practical approach to the issues.
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International Marketing, Hans Muhlbacher, Lee D. Dahringer, Helmuth Leihs
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €17.49
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- Title
- International Marketing
- Subtitle
- A Global Perspective - Second Edition
- Language
- English
- Authors
- Hans Muhlbacher, Lee D. Dahringer, Helmuth Leihs
- Publisher
- Cengage Learning Business Press
- Released
- 1999
- Format
- Paperback
- Pages
- 983
- ISBN10
- 1861524560
- ISBN13
- 9781861524560
- Series
- Tags
- Description
- In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. This book starts from the premise that any firm, regardless of size, can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. The text examines the main issues facing companies that want to compete successfully in the global marketplace. It combines coverage of the relevant theories with a practical approach to the issues.