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- 789 pages
- 28 hours of reading
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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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Consumer Behavior, James F. Engel
- Language
- Released
- 1990
- Binding
- (Paperback)
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- Title
- Consumer Behavior
- Language
- English
- Authors
- James F. Engel
- Publisher
- Thomson Learning
- Released
- 1990
- Format
- Paperback
- Pages
- 789
- ISBN10
- 0030288827
- ISBN13
- 9780030288821
- Series
- Tags
- Description
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.