Graphic Design Theory
Authors
- Helen Armstrong
- Herbert Bayer
- Karl Gerstner
- Kenya Hara
- Jessica Helfand
- Steven Heller
- Halle Lasn
- El Lissitzky
- Ellen Lupton
- Julia Lupton
- Katherine McCoy
- David Frej
- Lew Manowitsch
- Marinetti F. T.
- László Moholy-Nagy
- Josef Müller-Brockmann
- Paul Rand
- Michael Rock
- Aleksandr Mikhaĭlovich Rodchenko
- Varvara Stepanova
- Aleksei Gan
- Paula Scher
- Dmitri Siegel
- Jan Tschichold
- Jan van Toorn
- Robert Venturi
- Denise Scott Brown
- Steven Izenour
- Beatrice Warde
- Wolfgang Weingart
- Lorraine Wild
Parameters
- 151 pages
- 6 hours of reading
More about the book
Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.
Book purchase
Graphic Design Theory, Helen Armstrong, Herbert Bayer, Karl Gerstner, Kenya Hara, Jessica Helfand, Steven Heller, Halle Lasn, El Lissitzky, Ellen Lupton, Julia Lupton, Katherine McCoy, David Frej, Lew Manowitsch, Marinetti F. T., László Moholy-Nagy, Josef Müller-Brockmann, Paul Rand, Michael Rock, Aleksandr Mikhaĭlovich Rodchenko, Varvara Stepanova, Aleksei Gan, Paula Scher, Dmitri Siegel, Jan Tschichold, Jan van Toorn, Robert Venturi, Denise Scott Brown, Steven Izenour, Beatrice Warde, Wolfgang Weingart, Lorraine Wild
- Language
- Released
- 2009
- Binding
- (Paperback),
- Book condition
- Very Good
- Price
- €12.99
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- Title
- Graphic Design Theory
- Language
- English
- Authors
- Helen Armstrong, Herbert Bayer, Karl Gerstner, Kenya Hara, Jessica Helfand, Steven Heller, Halle Lasn, El Lissitzky, Ellen Lupton, Julia Lupton, Katherine McCoy, David Frej, Lew Manowitsch, Marinetti F. T., László Moholy-Nagy, Josef Müller-Brockmann, Paul Rand, Michael Rock, Aleksandr Mikhaĭlovich Rodchenko, Varvara Stepanova, Aleksei Gan, Paula Scher, Dmitri Siegel, Jan Tschichold, Jan van Toorn, Robert Venturi, Denise Scott Brown, Steven Izenour, Beatrice Warde, Wolfgang Weingart, Lorraine Wild
- Publisher
- Princeton Architectural Press
- Released
- 2009
- Format
- Paperback
- Pages
- 151
- ISBN10
- 1568987722
- ISBN13
- 9781568987729
- Series
- Tags
- Non-Fiction, Art & Culture, Historical Themes, Philosophical Topics, References & Manuals, Art, Architecture, Philosophy, Computers & Internet, School, Design, Action, University, College, Evolution, Software, Experiences, Teachers, Industry, Graphic Design, Strategy, Typography
- Description
- Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.