Graphic Design Theory
Authors
- David Frej
- Steven Heller
- Robert Venturi
- Marinetti F. T.
- Denise Scott Brown
- Steven Izenour
- Jan Tschichold
- Lew Manowitsch
- Paul Rand
- Michael Rock
- Ellen Lupton
- Josef Müller-Brockmann
- László Moholy-Nagy
- Herbert Bayer
- Karl Gerstner
- Varvara Stepanova
- Wolfgang Weingart
- Paula Scher
- Aleksandr Mikhaĭlovich Rodchenko
- El Lissitzky
- Kenya Hara
- Helen Armstrong
- Jessica Helfand
- Lorraine Wild
- Dmitri Siegel
- Julia Lupton
- Halle Lasn
- Katherine McCoy
- Aleksei Gan
- Beatrice Warde
- Jan van Toorn
Parameters
- 151 pages
- 6 hours of reading
More about the book
Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.
Book purchase
Graphic Design Theory, David Frej, Steven Heller, Robert Venturi, Marinetti F. T., Denise Scott Brown, Steven Izenour, Jan Tschichold, Lew Manowitsch, Paul Rand, Michael Rock, Ellen Lupton, Josef Müller-Brockmann, László Moholy-Nagy, Herbert Bayer, Karl Gerstner, Varvara Stepanova, Wolfgang Weingart, Paula Scher, Aleksandr Mikhaĭlovich Rodchenko, El Lissitzky, Kenya Hara, Helen Armstrong, Jessica Helfand, Lorraine Wild, Dmitri Siegel, Julia Lupton, Halle Lasn, Katherine McCoy, Aleksei Gan, Beatrice Warde, Jan van Toorn
- Language
- Released
- 2009
- Binding
- (Paperback)
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- Title
- Graphic Design Theory
- Language
- English
- Authors
- David Frej, Steven Heller, Robert Venturi, Marinetti F. T., Denise Scott Brown, Steven Izenour, Jan Tschichold, Lew Manowitsch, Paul Rand, Michael Rock, Ellen Lupton, Josef Müller-Brockmann, László Moholy-Nagy, Herbert Bayer, Karl Gerstner, Varvara Stepanova, Wolfgang Weingart, Paula Scher, Aleksandr Mikhaĭlovich Rodchenko, El Lissitzky, Kenya Hara, Helen Armstrong, Jessica Helfand, Lorraine Wild, Dmitri Siegel, Julia Lupton, Halle Lasn, Katherine McCoy, Aleksei Gan, Beatrice Warde, Jan van Toorn
- Publisher
- Princeton Architectural Press
- Released
- 2009
- Format
- Paperback
- Pages
- 151
- ISBN10
- 1568987722
- ISBN13
- 9781568987729
- Series
- Categories
- Tags
- Historical Themes, References & Manuals, Philosophical Topics, Art, Architecture, School, Action, University, College, Evolution, Software, Experiences, Teachers, Industry, Graphic Design, Strategy, Typography
- Description
- Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.