Relationship characteristics as moderators of the satisfaction-loyalty linkChristian HomburgSold outTrack
Personal characteristics as moderators of the relationship between customer satisfaction and loyaltyChristian HomburgSold outTrack
Exploratorische Ansätze der Kausalanalyse als Instrument der MarketingplanungChristian HomburgSold outTrack
Schnelle und kundenorientierte Innovation: die Methode FCD (Fast concept development)Christian HomburgSold outTrack
