Relationship characteristics as moderators of the satisfaction-loyalty linkChristian HomburgSold out4.3Track
Personal characteristics as moderators of the relationship between customer satisfaction and loyaltyChristian HomburgSold out4.3Track
Exploratorische Ansätze der Kausalanalyse als Instrument der MarketingplanungChristian HomburgSold out4.3Track
Schnelle und kundenorientierte Innovation: die Methode FCD (Fast concept development)Christian HomburgSold out4.3Track