This series delves into the fundamentals of graphic design, introducing essential concepts and terminology vital for both aspiring and developing students. Each volume explores diverse design approaches, idea generation techniques, research methodologies, and the crucial understanding of the design brief. It serves as an invaluable guide for anyone seeking to grasp the creative process and the language of visual communication.
Looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. This book begins with an overview of various approaches to graphic design, as well as its inherent language. It also looks at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief.
A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution can be. Looking at the various research methods available to the student, this title encourages the reader to interact and work with the demographic they are designing for.