Andreas Kemper Book order

Focusing on the impact of customer network effects in software markets, this book develops innovative methods for quantitatively assessing these influences on purchasing decisions and valuations. Drawing from complex network theory, it reveals how diffusion processes are shaped by the structural properties of customer networks. The insights gained not only enhance valuation accuracy in software markets but also have broader implications for social and political contexts, potentially aiding in the prevention of corporate failures across various network effect markets.